For the first time ever, Bobbi Brown Cosmetics has signed on a celebrity to be the face of the brand and that star is none other than American actress Katie Holmes!
We have to say they could not have picked a better celebrity face as Katie Holmes encapsulates the brand perfectly, being the natural beauty mom who’s always on the go with beautiful girl Suri in tow!
“Katie Holmes epitomizes the modern ‘Bobbi woman’…I think of her as the modern day Ali McGraw who I have always admired,” says Bobbi Brown. “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”
“Bobbie is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes. “Sometimes it is just a lipstick or a bluch that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”
The first iteration of the partnership will appear in Spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Bobbie will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.
But if you can’t wait until then, here are a couple of handy Bobbi Brown products to have in your kit for an instant pick-me-up!
1. Creamy Concealer (RM95)
Available in 14 shades is Bobbi’s secret to looking fresh and well-rested: a yellow-based concealer that instantly camouflages dark circles. Bobbi’s long-wearing Creamy Concealer gives you quick, just-right coverage (the concentrated, medium-to-full coverage means a little goes a long way) The new and improved formula is richer and creamier, so it goes on easy, blends smoothly and stays put. Plus it’s infused with skin conditioners to protect the delicate under-eye area. Your ideal shade of Creamy Concealer is one shade lighter than your foundation.
2. Long-Wear Gel Eyeliner (RM85)
Long-Wear Gel Eyeliner gives you the look of liquid liner with the ease and feel of a gel formula. It’s drama for your eyes, made easy. Long-wearing, water-resistant color glides on and remains in place for 12 hours without a smear or crease, due to its quick dry down. This liner color is long-wearing and water- resistant, making it a warm weather must-have. Apply Long-Wear Gel Eyeliner with the Ultra Fine Eye Liner Brush (RM100) for a soft, modern look or a bolder effect. Removal is mild and easy with the Soothing Cleansing Oil (RM150) and Eye Make Up Remover (RM90).
Makeup artist Bobbi Brown revolutinized the beauty industry in 1991 with the launch of 10 brown-based lipstickes and a simple philosophy that ‘makeup is a way for a woman to look and feel like herself, only prettier and more confident.’ More than 20 years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. For more info, visit the Bobbi Brown Malaysia Facebook page!