Cover Recycle Phenomenon in Fashion Magazines

Nina Hidayat December 28, 2011 0

Kate Moss’s Vogue cover recycled for Madison Australia

With all the green lifestyle madness, recycling is the new cool. But when it comes to fashion, is magazine cover recycle equally cool or a new low for commercial arts?

Madison Australia recently revealed its January 2012 cover with pride – Kate Moss is in it. However, instead of starting anew, they take a look back to the October 2010 Vogue cover. Kate Moss’ picture was taken, colour-corrected, and added with a clear blue ocean background.

Such case reminds us of Carey Mulligan whose cover image was used for no less than 3 times! The image showcases Mulligan sporting the pattern-clashing trend of 2011. First it was Vogue, and then German Glamour, at last French Vogue.

This wardrobe reuse phenomenon has gotten fashionistas around the globe to question if such action is legally permitted. Even if so, what’s with the lack of creative efforts?

Of course, one may defend by saying Moss and Mulligan are such timeless beauties – well-deserving front page flaunting over times. But in the era where unique selling point determines all, should not the dying industry of printed magazine try even harder than before to keep the faithful fans?