First Look: Jovian Mandagie’s Ready-to-Wear J Store

There seems to be no stopping Jovian Mandagie. Within the span of just a few weeks, he has launched the ‘Orked’ for Tesco collection, Falling Feathers for Zalora collection and today, he opened up his Jovian Ready-To-Wear flagship store.

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His new creative ground, also known as J Store is located at Jalan Maarof, Bangsar, just a few doors away from his present Jovian Mandagie Couture boutique.

This latest venture showcases the designer’s RTW collection, which are available at a reasonable price. Previously, shoppers were only able to buy the pieces through online portals but now, they are able to have a closer look and try on almost all of the clothes in store. This also means that those who didn’t managed to get their hands on the previous RTW collections are now able to shop for the line at J Store. It’s in limited quantity though! Talk about exclusivity!

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Within the same place, there is also a dedicated section for the Hijabis to shop a wide range of hijabs from the recently launched J Hijab range. Fans will be excited to know that new releases of J Hijab will be added every week.

Also, something for the boys, the J Homme collection can also be found at J Store. In the pipeline is a children’s range which will be launched later this year.

At the preview today, Jovian also took the opportunity to announce his latest collaboration with the lovely actress, Lisa Surihani. Her special lebaran collection is known as ‘Lisa Surihani for Jovian’ and each of the 20 designs is named after the women who have had an influence in her life.

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The range will feature modern dress, baju kurung and baju kedah with retro vintage patterns. Expect to see Jovian’s signature detailing in the collection such as delicate velvet flower applique embroidery. This exclusive collection will be in store from June onwards.

J Store is located at No.112, Jalan Maarof, Bangsar and it is open from 10am to 8pm. Price range for the Jovian Mandagie Ready-To-Wear collection is RM300 – RM500.