We’re all becoming more aware of how soft drinks are bad for ya, deemed nothing more than carbonated sugar water – so it comes as no surprise that cola makers are now trying to come up with a “healthier” alternative to keep us buying their products!
Indeed, anything ‘green’, ‘organic’, and ‘natural’ are keywords most of us health-conscious look for when considering what to pump into our bodies, and understanding that, Coca-Cola is the latest to jump on the ‘Living Green’ bandwagon with their latest product, Coca-Cola Life.
It looks convincing enough; the green label and the use of recyclable materials such as the award-winning Plant Bottle, aluminum cans and lighter plastic than the usual PET plastic. Which makes us believe this is all part of the plan to contribute to your psyche because let’s face it, we all want to believe so badly that there is a product out there that can actually taste good, as well as be good for your body!
Naturally sweetened with sugar and stevia, Coca-Cola Life contains only 108 calories per 600ml, as opposed to the 250 calories in a classic Coke – so maybe it is better for you! But hey, what about Coke Zero then?
Perhaps Coca-Cola Life is meant to have a closer flavour to the classic Coke and we won’t lie, we’ll probably be one of the first few people in line to try it out!
Unfortunately, it is currently only available in Argentina – but we have a feeling it won’t be long until the craze sweeps over the rest of the world! The guys at Coca-Cola are definitely marketing Life as a lifestyle change, associating the ad with themes of love and feeling good, to the tune of Sixpence None The Richer’s Kiss Me.
For more information, visit the website.