Lifestyle

Do Your Bit to Protect The Belum-Temengor Rainforest

They say conservation should start in your own backyard, and did you know that we have a forest complex in Malaysia which has been in existence for over 130 million years – making it even older than both the Amazon and the Congo?

The Belum-Temengor Forest Complex is situated in the state of Perak, at the border of Peninsular Malaysia and Thailand, and the stunning landscape of the rainforest houses over 3,000 species of flowering plants, including three species of the largest flower in the world – the Rafflesia. The entire forest complex is approximately four times the size of Singapore, which makes it the ideal place for large animals such as tigers, elephants and rhinoceroses to roam and breed – undisturbed by man.

The unspoiled magic of Belum, which literally means ‘land before time’, makes it the perfect habitat for 14 of the world’s most threatened mammals, including the Malaysian Tiger, Malaysian Sunbear, Sumatran Rhinoceros, the White-handed Gibbon, Asiatic Elephant, and Malayan Tapir. It also makes this forest an ideal destination for ecotourism activities, such as wildlife watching, education and research initiatives, which support the conservation efforts of the area.

That’s definitely something to be proud about, and something we should all strive to maintain for the next 130 million years and the good news is that there IS something you can do to be a part of such a national heritage!

In conjunction with Earth Month 2012, Estee Lauder along with Parkson will be selling a limited edition, reusable stainless steel bottle at RM 30.00. Available exclusively at selected Parkson & Origins stores from 1st June to 30th June 2012. 100% of the proceeds will be donated to Malaysian Nature Society for the preservation and protection of Belum-Temengor Forest Complex.

Malaysian Nature Society strives to protect this largest remaining tract of rainforest landscape in Malaysia by extending the Royal Belum State Park to include Temengor Forest Reserve. They promote the nature heritage together with the cultural and diversity of indigenous communities and aim to sustain viable wildlife population of key species mentioned above.

Be part of this Malaysian pride by supporting us in this campaign to protect and nurture our rainforests. Come join the festivities at Pavilion Kuala Kumpur from the 8th – 10 th June 2012 for more fun activities!

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