As if it wasn’t bad enough that more and more children (yes, children – not teens) are starting to get sexually active at a younger age, do we blame poor parenting, peer pressure or exploitative brands?
Victoria’s Secret, the infamous lingerie line with skimpy, risque items – has been under attack by furious mothers and women in general for creating a campaign targeted at pre-teens and young teenage girls with a collection featuring suggestive words plastered on to skimpy underwear.
Called ‘Bright Young Things’, the line features thongs and itty-bitty pieces of material to cover your teenage daughter’s nether regions with words such as ‘Call Me’, ‘Dare You’, and ‘Feeling Lucky’ emblazoned on. There’s even a ‘Date Panty’.
Do not think for a second that Justin Bieber’s appearance on the Victoria’s Secret Fashion Show wasn’t part of a bigger plan of teen domination by the lingerie brand. This smart move to make teens associate being sexy by wearing racy lingerie in order for guys like The Biebs to find them attractive has thus set the wheels in motion. “I have to wear something cute and tiny and strip in front of the boy I like, because that’s how I can get them to like me.”
What’s disturbing is that the Chief Financial Officer for Victoria’s Secret, Stuart Burgdoerfer (yep, a man), has admitted that the line was created to inspire younger girls who look up to college girls and their lifestyle through the the Pink collection (which is targeted at the latter).
“When somebody’s 15 or 16 years old, what do they want to be?” he has been quoted as saying. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
So, as if young girls are not exploited enough, here we have big brands fully aware of how they’re manipulating youth into deeper decay by objectifying themselves further (hello teenage pregnancies, rape, unprotected sex, emotional and psychological problems) – and also much to the delight of pedophiles everywhere!
Evan Dolive, father of a 3-year-old, wrote an open letter to Victoria’s Secret, saying the “Bright Young Things” line sent a wrong message to all young girls.
“I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments,” he wrote.
“I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.”
After being slammed by parents mostly, the brand has denied that the Pink line was targeted at pre-teens.
“In response to questions we recently received, Victoria’s Secret Pink is a brand for college-aged women,” Victoria’s Secret said. ‘”Bright Young Things’ was a slogan used in conjunction with the college spring break tradition.”
What do you think? Was this an innocent move by Victoria’s Secret to create fun underwear for teenagers, or should these brands take more responsibility for the type of products they churn out (and its effects on society)?
One thing’s for sure, anyone who buys into the hype must not be a bright, young thing.