PUMA goes green with their Bring Me Back campaign and all-new InCycle collection; an environmentally-friendly apparel collection that is entirely biodegradable or recyclable!
Let’s face it ladies, for the times where we don’t pass-on or donate our apparels, those items would end up in landfills or incineration spots. And, due to the materials and the way it’s manufactured, clothes and shoes are not easily recyclable. But eco-friendly clothing is slowly making its debut!
PUMA’s latest InCycle collection has been patented with the ‘Cradle to Cradle CertifiedCM Basic’ certification- a product standard by the international Innovation Institute to promote continuous green and sustainable product manufacturing.
The PUMA InCycle collection is divided into two lines- the Technical Cycle and the Biological Cycle.
Biological Cycle line. PUMA apparels in this line are made of biodegradable materials and are toxic-free; such as organic fibres without toxic chemicals. The main concept of the Biological Cycle is to encourage product sourcing and production processes that are in line with biodegradable processes. Additionally, the items can be composted in biological cycles, which is pretty nifty!
Technical Cycle line. The products in this line, such as metals, textiles, and plastics, can then be recycled in technical processes. These products are fully recyclable, therefore requiring less waste-disposal energy.
In conjunction with the product collection, PUMA has also globally launched their “Bring Me Back” program. Recycling bins have been placed in participating PUMA stores and outlets for customers to drop-off their used shoes, clothing and even accessories of any brand!
Customers who participate in this program will get to enjoy 10% off PUMA purchases. Saving the environment, comfortable sportswear and discounts- going green has never been more fulfilling!
The PUMA InCycle collection and “Bring Me Back” program will be available in Malaysian PUMA Stores starting March 2013. Participating PUMA outlets include One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC, and The Gardens.