Fashion,  Fashion Events

H&M Sport to Launch in January 2014

So you’ve allowed yourself one last piece of Christmas pudding, now it’s time to ease back into reality and mentally prepare yourself to hit the gym!

In order to get fit, one must have the appropriate attire to look good whilst working out and the new H&M Sport concept scheduled to launch in January 2014 will do just that.

Offering greater choice and new designs for more sporting activities, reflecting the increasingly active lifestyles of women, men and children – the new H&M Sport collection has been designed with input from world class professional athletes from the Swedish Olympic team, placing the emphasis on performance, with a natural instinct for fashion.

Besides that, H&M Sport will also get its own dedicated area in selected stores as part of the brand’s long-term commitment to H&M Sport, and its rapidly growing engagement with the world of sport.

For women, H&M Sport offers pieces for multiple disciplines. That means running pieces for whatever the weather, with a windproof and water repellent running jacket along with all other running needs; athletic quick-dry pieces for workout; loose and comfortable garments for body and mind activities such as yoga, and protective fleece jackets and water-repellent bottoms for those who love the outdoors.

Functionality and comfort are key to the design, such as the different support offered by three types of sports bra, while colours run from black, white and greys to hot pink.

Besides the women’s collection, there will also be range for men. For more information, visit the H&M Malaysia website.

Leave a Reply

Your email address will not be published. Required fields are marked *