Fashion,  Fashion Buzz

[Fashion Buzz] ZALORA: Launch of PRIDE Collection by Jovian Mandagie

ZALORA, one of Asia’s most popular online fashion store unveiled an exclusive new collection during a private showcase event yesterday.

PRIDE Collection by Jovian Mandagie for ZALORA is brought to you by Bank Simpanan Nasional and the collection features 18 looks that incorporate the symbolic pink ribbon in support of breast cancer awareness.

ZALORA is proud and honoured to be part of the Pink Ribbon Deeds (PRIDE) Foundation. All profits from the collection will aid in cancer research and treatment efforts for breast cancer patients. ZALORA hopes to raise over RM150,000.00 for the cause. We were informed that both ZALORA and Jovian Mandagie will not may profits from this launch. Their main goal is to generate as much public awareness to PRIDE’s cause.

Today, at the exclusive launch, socialites and local celebrities such as Liyana Jasmay, Megan Tan, Serena C, Vanessa Chong, Pamela Chong and Nadine Ann Thomas, to name a few, showed their support to the cause. The event also showcased and celebrated some of PRIDE’s breast cancer survivors in honour of their resilience and strength against the illness.

We had the privilege to meet with some of the breast cancer survivors and we were truly inspired by their grace and strength. One of them told us this, which to us, really struck home. She said, “Count your life with the smiles and not the tears.” That simple sentence sums up the courage, tenacity and the spirit of grace when faced with storms. It is such an encouragement to see that despite what they’ve gone through, they can still be positive. It reminds us that no matter what one faces, we can always survive it and survive it well.

 

Jovian Mandagie dedicated this collection to the strong and courageous survivors of breast cancer. The collection comprises of an array of beautiful blouses, skirts and dresses that feature the significant pink ribbon in detailing and embellishments, ranging from prices RM 200 to RM 400 each.

The collection is the outcome of the combined efforts of ZALORA, Jovian Mandagie, PRIDE and Bank Simpanan Nasional. These four entities came together to generate awareness and funds for breast cancer research. For every piece bought, ZALORA will contribute RM40.00 to PRIDE and to their cause.

 

PRIDE Collection by Jovian Mandagie for ZALORA is now available on ZALORA and in Jovian stores.

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