Apple shows its support for World AIDS Day and as always, Apple always goes big.
The iconic symbol will be turning red to show its support and commitment to the (RED) AIDS initiative, that is fighting for an AIDS-free future. (RED) was founded in 2006 by Bono and Bobby Shriver as a means to bring an end to AIDS in Africa, where about two-thirds of the world’s 35 million people who have HIV/AIDS live.
The Apple stores in Japan, Hong Kong, China, Europe and the United States, will change its colour to red in support of the World AIDS Day. This is a 24-hour campaign aimed to raise awareness for the AIDS pandemic across the world, and this has been an initiative run by Apple in collaboration with (RED) since 2012.
Tim Cook proudly announced Apple’s support to World AIDS Day via Twitter.
Apple announced that they are offering 25 unique apps in a special section of the App Store called Apps for (RED). All proceeds from the sale of these apps are going to the Global Fund to Fight AIDS. Apple has also agreed to donate a portion of its Black Friday (28th November) and Cyber Monday (1st December) sales from both retail and online stores worldwide to the Global Fund. To date, Apple has donated $75 million USD to the (RED) campaign.
Information from the (RED) website states that the average cost of antiretroviral medicine is about 40 cents USD a day. Apple’s (RED) promotion could easily help provide these needed medications for near 100,000 people. The (RED) campaign is trying to create an AIDS-free future by getting businesses, including Apple, Nike, American Express, Coca-Cola and Starbucks, to help fund access to life-saving medication.