FitFlop has finally opened their first ever stand alone store!!
Exclusively distributed by the Primer Group since 2007, Fitflop has literally walked its way into fans’ hearts through selected Bratpack and Res l Toe l Run stores and leading departmental stores.
With its tagline,“Wear The Shoes, Rule The World”, it’s been one of the most popular pieces of footwear in the market. Over 22 million pairs are sold worldwide since its first launch. The opening of its first stand-alone store at IOI City Mall signifies the brand’s expansion in the retail market and now shoppers can get their FitFlop fix right here!
Minimalist looking, with its signature architectural design worldwide, it is brightly lit and inviting. Its contemporary furnishing keep things modern and the geometric-shaped fixtures make it pretty cool, which automatically brings to mind the smooth ergonomic curves and lines of the brand’s footwear.
The new store carries an extensive line of Fitflop’s footwear with the patent-pending triple-density technology. The Classic Fitflop footwear is built with MICROWOBBLEBOARD midsoles in classic wedge form and a slimmer variant, which can increase the activation of certain leg muscles, help diffuse underfoot pressure, absorb shock and reduce joint loading profiles. And from the biomechanically engineered Microwobbleboard technology comes the newer and slimmer Biomimitex midsoles found in the FitFlop FF2 range and it is also ergonomically optimised for supreme comfort and style.
The opening of the standalone store cannot come at a better time as it just launched its new Spring/Summer 2015 collection. And from the looks of it, FitFlop is definitely here to stay! Key directions for this season are modern but relaxed, simple but chic. If you’re a fan of the brand and like their sandals, you’ll be glad to know that there are other great looks on offer. From their infamous casual ergonomic sandals to moccasins, clogs and ankle boots, there is something for everyone.
The look and motifs of the season are inspired by four themes ranging from the glamorous and sleek liquid metal “Lustre”, the 50s American maritime-inspired “Indigo”, the simple, classic and Impressionist-influenced 50’s Riviera Mediterranean good life “Garigue” and the bright, colourful and tropical chromo kinetic prints “Tera Nova” that creates a carefree, fun and offbeat spirit.
The store is located at G-37, IOI City Mall, Lebuh IRC, IOI Resort City, 62502, Putrajaya, Sepang, Selangor, Malaysia.