Chinese New Year is just around the corner with it coming up next week! Tis the season for reconnecting with family & friends, feasting, visiting, traveling, ang pow-ing and for some, gambling!
This festive season is loud, bright and colourful, with many of us welcoming and ushering in a new year hoping for it to be filled with prosperity, good health and good luck. And thus, anything to do with auspiciousness is popular and sought after. People want to wish each other well and therefore, gifts that convey auspicious greetings are meaningful and more than appropriate this time of year.
Coca-Cola has a rather unique take on the auspicious gifts this Chinese New Year. Coca-Cola cans bear lucky Chinese characters that are specifically meant to shower auspicious greetings on the person you’re giving it to. Soft drinks are very popular in a lot of households, so this gift is the perfect complement to the traditional presence of Mandarin oranges.
And if you’re an avid collector of limited edition Coca-Cola cans, these ones are definitely a must-have! The limited edition cans come in eight auspicious designs – “happiness”, “wealth”, “abundance”, “good luck”, “prosperity”, “fortune”, “peace” and “a smooth year”.
Each can signifies a different wish to be shared with special design elements that bring out the symbolism behind each greeting, such as Chinese coins to represent fortune and a rice bucket to symbolise abundance.
The combination of contemporary design graphics with traditional calligraphic greeting characters is used to bridge the generation gaps, which makes it a meaningful way to share a Coca-Cola with every generation.
To help make it even more meaningful this Chinese New Year, a Coca-Cola Happiness Machine was created. It will allow friends and family to personalise their very own Coca-Cola Can by adding the names of their loved ones onto each can to encourage Malaysians to share an auspicious Coca-Cola this Chinese New Year.
If you’re keen to get your hands on these personalised cans, check them out at The Coca-Cola Happiness Machine at selected outlets in the Klang Valley, Johor and Penang. To participate, purchase a Coca-Cola 24 x 325ml can slab to get two free personalised Coca-Cola cans or a Coca-Cola 10 x 325ml Multipack to get one free personalized Coca-Cola can. Terms and conditions apply.
The Coca-Cola Happiness Greeting Machines will be located at the following retail outlets from now to 15th February from 11am to 9pm:
13th Feb – Giant Superstore Farlim, Penang
14th Feb – Econsave Raja Uda, Penang
15th Feb – Giant Bayan Baru, Penang
15th Feb – Checkers Cheras
And it can also be found at the Astro CNY Carnival from 4pm to 9pm on the 14th Feb – Tesco Melaka