Beauty,  Makeup

New At Bobbi Brown: Intensive Skin Serum Foundation SPF 40

Bobbi Brown has always been about looking our very best in our own skin.

With the new Intensive Skin Serum Foundation SPF40, it continues Bobbi Brown‘s holistic approach to beauty. Bobbi Brown has been an advocate of a healthy lifestyle, caring for our skin in the best possible manner and to optimise our skin’s natural radiance. With this philosophy in mind, Bobbi Brown has created the ultimate luxe hybrid foundation.

The Intensive Skin Serum Foundation SPF 40 is the perfect fusion of skincare and makeup because it beautifies skin from the inside out. Filled with super serum ingredients, such as Cordyceps Mushroom, which are one of the most powerful tonics in traditional Chinese medicine (TCM). It also contains Bobbi’s signature skin-tone correct pigments and radiance restoring Bamboo Grass and moisturizing Lychee extracts. Plus, it’s formulated with a high level of SPF 40 coverage for skin protection against UV rays.

For years, practitioners of TCM have been relying on the energy and health-enhancing properties of this super mushroom, which is now available for the first time in a foundation outside of China. This light-weight foundation feels silky on the skin and with its powerful treatment benefits, it will not only give us good all-day coverage, but it’ll help treat and care for our skin.

How does it work?

Unique Technology/Ingredients

Re-Energises: As skin ages, it loses energy and becomes less able to repair and protect itself. The powerful Cordyceps Mushroom Extract helps encourage this process of repair by replenishing skin cells with the energy they need to optimally function. When skin is re-energised, it’s stronger and better able to prevent the visible signs of aging. Over time, skin looks less tired, brighter and feels smoother and plumper.

Restores Radiance: Bamboo Grass Extract targets dullness and uneven skin tone to enhance skin’s radiance, clarity, and luminosity, while algae extract reduces unwanted shine and tightens pores over time for healthier, more naturally glowing skin.

Boosts Moisture: A complex of Lychee, Watermelon and Apple Extracts hydrates skin and boosts its natural moisture levels instantly and over time, helping skin regain a radiant, healthy appearance and a soft, supple feel. Super moisturisers pull moisture to skin, instantly plumping, smoothing and refreshing it, while a small amino acid helps lock-in moisture for all-day hydration.

Firms, Lifts & Smoothes: Peptide Technology—Acetyl Hexapeptide-8—helps stimulate natural collagen production. As a result, the appearance of fine lines and wrinkles is smoothed away and the skin looks visibly firmer and more lifted.

Barrier Repair: A natural deep sea ferment from the ocean floor helps to replenish essential lipids and fill in gaps that occur in the skin’s barrier to help strengthen skin and prevent moisture from escaping.

How to Use: After cleansing and moisturising, apply a small amount of foundation around the nose and mouth, and anywhere you see redness or unevenness. Blend with a foundation brush, sponge or fingertips. For best results, shake the bottle well before use.

Shades:  Porcelain, Warm Porcelain, Warm Ivory, Sand, Cool Sand, Warm Sand, Beige, Warm Beige, Natural, Warm Natural & Honey

Makeup Lessons: If you’re keen on trying out the Intensive Skin Serum Foundation SPF40, make an appointment at a Bobbi Brown counter. In conjunction with the launch of Intensive Skin Serum Foundation SPF 40, the brand is offering the highly customised and complimentary ‘Secret to Perfect Skin’ Makeup Lesson, which will help women find their perfect combination of skincare and skin-tone correct foundation for flawless, healthy and glowing skin. Each Makeup Lesson concludes with the creation of a personalised Face Chart to help women recreate their new look at home. To book, simply visit the website to find a nearby store or counter and call to schedule an appointment.

Bobbi Brown Intensive Skin Serum Foundation SPF40 retails for RM195 and launches in April 2015.

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