Fashion,  Fashion Events

ZALORA Launches New Brand: Finery London!

ZALORA has done it again – that is, to bring in another new brand to add to the growing family of brands already listed on their site.

ZALORA has launched Finery London, the very first womenswear brand created by Global Fashion Group, the newly formed e-commerce fashion group that covers 23 countries with a 330 billion euro fashion market.

Finery London will be available exclusively on ZALORA in Malaysia, Singapore, Hong Kong, Thailand, Vietnam, the Philippines and Indonesia. It is exciting news for the fashionistas here as this brings us another world of fashion for us to indulge in when we need that next retail therapy fix.

Finery London is led by Caren Downie, Emma Farrow and Rachel Morgans, three influential and respected names on the British high-street, making its debut in Asia with a 47-piece collection. To introduce the brand to Asia, they are launching their Spring Summer 2015 collection. It is elegant and feminine, and fun at the same time.

The new brand hopes to re-inspire the consumer with their carefully curated, detail-driven collections. ZALORA is known for being a portal where one can have great fashion at accessible prices. Finery London is about confident and playful clothes. It may not be everyone’s cup of tea but when it comes to fashion, not everything is suitable for everyone but that’s also the individuality of fashion. Fashion is not just about looking good but, it is also about having fun with it. Finery London is just that – being fashionably confident and having fun with it.

The good news is that you can now shop for Finery London at ZALORA.com. Prices for the collection range from RM70 to RM639.

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