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Unicoin : The First Currency Dedicated To Good Has Been Launched!

H&M Conscious Foundation in support of UNICEF presents a new currency to the world – the Unicoin.

A Unicoin? Yes, a Unicoin. The Unicoin is an initiative which aims to enable children to support the right for other children around the world to access learning opportunities from an early age. How does one get in involved in this initiative and to help support this? Well, to support this initiative is to get hold of a Unicoin. However, the only way to get hold of a Unicoin is to exchange a drawing at

How does one get in involved in this initiative and to help support this? Well, to support this initiative is to get hold of a Unicoin. However, the only way to get hold of a Unicoin is to upload a drawing at and you’ll be able to get a Unicoin by exchanging the drawing for it. The special bit about the Unicoin is that it can only be spent on educational supplies.

The Unicoin campaign is part of the Global Program for Education – a collaboration between H&M Conscious Foundation and UNICEF, which was first initiated in 2014. In February 2014, the H&M Conscious Foundation announced a grant to UNICEF of 9.3 million US Dollars over a three-year period. This grant enables UNICEF to reach 73,600 children with Early Childhood Development programs as well as influence governments to place Early Childhood Development in developing countries.

Evidence has shown that brain development begins in the early years of a child’s life. A child learns how to communicate from the average age of around 15-18 months. Thus, from birth to 8 years of age, it is critical for a child to develop their ability to learn.

Short facts on Early Childhood Development (Source: UNICEF)

  • Early childhood spans the period up to 8 years of age.
  • Unsafe conditions and lack of educational opportunities during these early years can lead to irreversible outcomes, which can affect a child’s potential for the remainder of his or her life.
  • Investing in Early Childhood Development is one of the most cost-effective ways to improve educational achievement.
  • Fifty-eight million children around the world still remain out of school.
  • While pre-primary school enrollment has grown by more than 60 percent since 1999, half of the world’s children under the age of 5 are still without access.
  • Only 17 percent of children in low-income countries have early education access.

In developing countries, many children fail to reach their full potential in cognitive development because of many factors but predominantly, it’s because of poverty, poor health, lack of nutrition, and deficient care. With the Unicoin, people can contribute to this cause, and children specifically can make a difference for other children around the world.

Together with their parents, children can help other children in need. All one has to do is to upload a drawing on . The theme of the drawing is to show what they dream of becoming when they grow up. Once their drawing is uploaded, they exchange it for a Unicoin. By participating, you and your child are supporting other children’s right to early childhood development, care, and pre-primary education.

The H&M Conscious Foundation matches each Unicoin with one notebook and pencil. These materials will then be distributed to children around the world by UNICEF. If you have the heart to help children, this is a great way to help them in a practical and creative manner.

Please help out if you can. This small way will help create a pathway and avenue for children in developing countries to learn. Help your child help other children in need. You can also share your drawing on Facebook, Twitter, or via email from the You can also upload it on Instagram and hashtag it #Unicoin. The website is open 11th of June till the 9th of July 2015. 

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