The event was hosted by the beautiful Sarah Lian, and was attended by other notable celebrities. Also at the event to launch the new redesign concept was Coach’s very own Mr. Ian Bickley the president of Coach International Group, Mr. Andrew Stanlieck, President of Coach South East Asia and Oceania, and Mr. Andrew Brien, Executive Director & CEO of Suria KLCC.
Fans waited eagerly for the Korean-American star to arrive. Jay Park had been invited to launch the new store and of course to participate in the ‘Ribbon Cutting’ ceremony to commemorate the event.
Jay Park, whom was using a Coach Backpack, arrived to the enthusiastic screams of his fans, to welcome him. The Korean-American Superstar is a singer, dancer, rapper, music producer, songwriter, model, choreographer, entrepreneur, and actor. He is also a member of the Art of Movement (AOM), a Seattle-based break dancing crew.
His rise to fame began with South Korean Boy Band 2PM. He released his first solo mini album in 2011, ‘Take A Deeper Look’, which went multi-platinum and was the only solo artist to win ‘Record of the Year’ at the 2011 Golden Disk Awards. In 2012 he released a full-length album ‘New Breed‘ and an English mixtape ‘Fresh Air, Breath It’. The Pop Star also performed at the 2014 South by South West (SXSW) as a Korean pop representative.
The highlight of the Coach Reopening Event was of course the Ribbon Cutting Ceremony, where Jay Park along side Mr. Ian Bickley, Mr. Andrew Stanlieck, and Mr. Andrew Brien, officially launch the new concept store to the Malaysian Public.